
New York StreetsNew York Streets is a hair culture collection inspired by a counter-culture of inner city life which reflects freedom of style, individuality and uniqueness.
It was a fusion of all of these characteristics that influenced our collection.
We will do whatever it takes to achieve the look we want, regardless of the consequences, and the result is dry, dull, and damaged hair. We aren’t thinking about the integrity of the hair, or all the damage being done by chemical and thermal processes. We just want the result. This is where we present the solution and make it simple…
Collection: designed to repair, rebuild, and perform
This unique collection was formulated with our weightless Polyfix Complex coupled with Hydrolyzed Proteins and Amino Acids which are small enough to penetrate the cortex of the hair without heat, and allows the benefits of these specialized proteins to moisturize and add strength from within.
The complex creates a bonding effect which locks in proteins and repairs split ends.
Protectants were added to every product to prevent damage from UV, thermal, and chemical processes. Each individual product was designed to have endless styling capabilities. These weightless formulas give you the freedom to create and reach optimum performance while maintaining styling control under high humid conditions. Each product is color safe.
Product Line includes-
Clean $15
Condition $17
Design Paste $17
Forming Gel $17
Hairspray $19
Liquid Shine $24
Volume Foam $20
New York Streets is a new hair culture collection from ECRU New York.
New York Streets is available at select fine salons as well as online





