Hair Resolutions this year? Pureology Welcomes SuperSmooth RelaxingSerum and SmoothingCream

Hair Resolutions this year? Pureology Welcomes SuperSmooth RelaxingSerum and SmoothingCream





Should all bad hair days be forgotten, and never brought to mind?” It’s a new year and time for smooth hair! Pureology Serious Colour Care welcomes two new products, SuperSmooth RelaxingSerum and SmoothingCream, to the recently launched SuperSmooth™ system, created for unmanageable colour-treated hair in need of intense smoothing and discipline as a result of multiple chemical processes.



The new SuperSmooth Relaxing Serum provides advanced smoothing and thermal protection to tame flyaways while blow-drying and simultaneously protecting colour vibrancy. SuperSmooth SmoothingCream helps control frizz and unruly volume while protecting colour vibrancy.



“Both new products contain the same advanced technology as SuperSmooth Shampoo, HairCondition, RelaxingHairMasque and SmoothingElixir,” states Sean Harrington, Senior Director of US Marketing for Pureology. “Natural smoothing ingredients of camellia oil, sesame oil, organic shea butter and the organic botanical of geranium provide silky, lasting control, condition, and brilliant shine. The exclusive new heat protective ThermalAntiFadeComplex® maximizes colour retention.



The complete SuperSmooth system includes the following products:

• NEW SuperSmooth Relaxing Serum

• NEW SuperSmooth SmoothingCream

• SuperSmooth Shampoo

• SuperSmooth HairCondition

• SuperSmooth RelaxingHairMasque

• SuperSmooth SmoothingElixir



“My clients see maximum results when they use Pureology as a complete system,” explains Natasha Sunshine, owner of Byu-ti/Pureology Salon in Santa Monica, CA. “SuperSmooth addresses all types of unmanageable hair that needs improved smoothness and shine – ideal for a salon owner who welcomes clients of all hair types!”







FOR REBELLIOUS RELAXED, SENSITIZED HAIR



FOR REBELLIOUS, COARSE, WAVY HAIR





FOR REBELLIOUS, MEDIUM, CURLYHAIR





FOR REBELLIOUS, FINE, CURLY HAR

Redken Aerate 08 bodifying cream-mousse

Redken Aerate 08 bodifying cream-mousse

 A patented styler that fuses the volumizing benefits of a mousse and the conditioning properties of a cream to create something entirely new: a revolutionary aerated texture for extreme volume-boosting power.


All hair types including fine hair.

New and innovative, patented first-to-market texture: aerated cream supplements traditional aerosol mousse

 Cellulose plumps hair for body and volume

Bonding System with cationic conditioning agents and style polymers provide added control, shiny softness and manageability

 UV Filter helps prevent damage from environmental aggressors

Helps block humidity for prolonged shape memory and refined style

Color-safe formula



Smooth over damp hair and let air dry. For even better results, apply product then blow-dry for volume and body.


To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon.

Redken Blonde Glam Collection

Blonde Glam Shampoo
gently cleanses, refines highlights and revives dimension.

Blonde Glam Conditioner
detangles, helps strengthen and revives hair for a bright, sparkling, shiny finish.

Crystal Flash shine treatment for multi-tonal blondes
creates a lasting barrier against frizz while adding iridescent, crystal shine

Dream Whip protective softening mousse
helps soften and add body while helping fragile hair resist breakage

Visit Redken.com to find a Salon near you to buy Redken.

ECRU New York - Luxe Treatment Shampoo - New York Silk Nectar Serum - Sunlight Styling Spray

Luxe Treatment Shampoo
A luxurious, nourishing cleanser for parched or chemically treated hair.

HOW IT TREATS:
A nutrient-rich formulation of Vitamins C, B05, E and Retinyl Palmitate Virgin Coconut Oil, Oat Amino Acids, Soybean Lipids and Gardenia Flower promote new cell growth, counters UV damage and provides anti-oxidant benefits for hair and scalp. Other cosmetic-grade ingredients absorb into the hair for moisture, strength and shine.

HOW IT PERFORMS:
Apply to wet hair, massage into a full lather and rinse. Repeat of desired. Rich, thick lather bathes hair in moisture as it cleanses and repairs. Nutrients absorb in to the hair leaving it smooth, full and glossy in perfect condition for stylling.

ECRU New York Silk Nectar Serum ($32.50/1.3 oz)
Famous for its remarkably lightweight formula, Silk Nourishing Serum moisturizes hair and restores it to a silky, smooth texture. Completely non-greasy, this serum reduces fly-aways, protects against and repairs existing split-ends, and helps nourish a dry scalp.

Ingredients include:
Silk Protein to add texture and volume
Vitamin E to relieve dryness, counteract UV damage, and improve over-all condition of hair and scalp
Cayenne Pepper Extract to stimulate and exfoliate the hair and scalp for natural re-growth
Safflower Seed Oil, a botanical alternative to mineral oil, to moisturize

Sunlight Styling Spray ($22.95/6.5oz)
The fastest drying hairspray on the market, this weightless, brushable spray uses a new revolutionary quick dry formula. It is formulated to be used in the most extreme humid climates leaving hair with incredible shine while protecting it from fading against the sun and environment.


ECRU New York is available at high-end salons, and ECRU New York website

New York Streets Liquid Shine

New York Streets Liquid Shine ($24.00/4 oz)
Transforms and protects dry, dull hair. Ingredients include:
Smooth Emollient Silicones to provide lubricity and a smooth, silky feel while maintaining style control under high humidity conditions
Phytantriol to repair and restore hair to its natural healthy condition
Panthenol and Amino Acids to make hair thicker and fuller while delivering exceptional shine. Hydration is locked in, humidity is locked out.

New York Streets is available at high-end salons, www.newyork-steets.com

Diamond Dreams Shampoo and Conditioner

Diamond Dreams Shampoo –
DIAMOND DREAMS
Shampoo Infused with Diamonds, Champagne, Cashmere and Pearls


An ultra luxe shampoo containing our Luxury Complex designed to indulge your hair and provide brilliant shine, hydration and while protecting against free radicals which cause damage and colour fading.

Use daily followed by Diamond Dreams Conditioner for luxuriously soft hair.

Some of the worlds most prestigious ingredients combine to create our Luxury Complex. Champagne Extract, Diamond Dust, Cashmere and Crushed Pearls create a multi-dimensional shimmer adding depth and richness to your color while protecting and conditioning your hair.

Diamond Dreams Conditioner –
DIAMOND DREAMS
Conditioner Infused with Diamonds, Champagne, Cashmere and Pearls


A lavish daily conditioner containing our Luxury Complex designed to lend intense shine while providing ultra-hydration and improving hair strength.

Use daily following Diamond Dreams Shampoo for intense shine and softness.

Some of the worlds most prestigious ingredients combine to create our Luxury Complex. Champagne Extract, Diamond Dust, Cashmere and Crushed Pearls create a multi-dimensional shimmer adding depth and richness to your color while protecting and conditioning your hair.


For More information and to find a Salon near you visit tigihaircare.com

Get Eco-Friendly With Pureology

Paper or Plastic? No Thanks.

Get Eco-Friendly with Pureology





Pureology Serious Colour Care introduces the limited edition Hydrate To Make A Difference set featuring retail size HydrateShampoo®, HydrateCondition® and travel sized bottle of RootLift Spray Mousse with a complimentary eco-tote made from recycled plastic bottles, perfect for all shopping needs!



Promote environment sustainability with this fun, fresh and graphic bag. The eco-tote rolls into its own tiny package for convenient storage and is roomy enough to hold all the favorite Pureology products.



Pureology’s ZeroSulfate® HydrateShampoo and HydrateCondition keeps colour radiant with the combination of organic botanicals including rose, sandalwood and green tea as well as Pureology’s exclusive AntiFadeComplex® to optimize colour retention. Build amazing volume and control with RootLift – this high performance, alcohol-free styler enhances colour brilliance while giving hair a boost for fullness and control.


The Hydrate To Make a Difference promotion retails for $54.00 and is in salons in June while supplies last. Visit Pureology.com to locate a salon in your area.






About Pureology

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!® For more information visit http://Pureology.com. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers